afzal khan
3 min readFeb 19, 2021


How to handle your business in 2021 in spite of Covid-19

Most people think the nightmare is over, but it’s not. Economic uncertainty persists worldwide.

We all have entered the planning season of 2021, organizations and firms should not look for short-term goals they should plan for longer goals.

This can help them overcome COVID 19 and any similar uncertain situation in the coming future.

If we see COVID-19 has led many businesses to shut down, laying off employees but it has also created opportunities for optimistic businesses, such as essential businesses like pharmacies, grocery stores, etc.

Current situation

Ideally, the economic recovery can only begin when uncertainty ends and leaders of the world conjoin to achieve combined economy and health goals.

Although the infection rates are still rising, testing is fast and mortality rates have stabilized. Awareness of the virus and its treatment is growing faster, especially after the Vaccinations have been developed.

The world seems to calm down a bit, however, the global economic recovery has been underway for months, with a GDP upturn in the third quarter of 2020.

A majority of financial experts think that global GDP could increase 4 to 7 percent in 2021 and a full extend recovery to the 2019 GDP level is possible by 2022.

The current crisis has resulted from a humanitarian and healthcare emergency whereas the 2008–9 recession was majorly due to the financial crisis.

The earlier downturns of the crisis hold lessons for companies looking to strive not only to recover but to join the ranks of the best.

Effective Planning for 2021

Different countries and industries will choose different paths to overcome the COVID -19 crisis but leaders need to broaden their gaze beyond 2021 to fully recover from COVID-19 in 2022.

These include:

ü Companies need to adopt digital technologies to augment, not replace, people

ü Leaders should draw a lockdown exit strategy

ü Firms and organizations should embrace the cultural and behavioral shifts that deadly Virus has introduced

ü Ensure that employees are as safe as possible

ü Securing financial sustainability

ü Assessing the resilience of supply chains

ü Reinforcing crucial systems to support uncertain levels of remote working and online trading

ü Adopt integrated security solutions to prevent themselves and their companies from increasing cyber and security attacks.

Companies or firms which have performed well during the COVID-19 crisis can turn their advantage into strong positions for years to come.

Whereas the struggling companies can learn from the experiences and transform themselves into more digital, secure, adaptable, and flexible organizations to overcome the current COVID-19 era and future outbreaks.

Integrated security solutions

When talking about integrated security solutions, there is a sheer number of companies that design and build intelligent security solutions for various sectors, including health care, educational and private organizations.

Arif Rajan Managing Director GCS Company is one such credible name in the industry, they have continued developing strong technical and sophisticated surveillance applications for both private and government sectors.

These solutions include:

Ø CCTV cameras

Ø Thermal cameras

Ø Fire and burglary preventive alarm systems

Ø Access control solutions

Ø Fiber intrusion solutions, etc.



afzal khan

Working since last 15 years in the field of SEO, Digital and Social Media Marketing