Advantages and disadvantages of Email Marketing

afzal khan
3 min readOct 25, 2021

Are you searching for the ways to promote your business and creating brand awareness? Or finding the shortcut to reach your targeted customers? Then you would be happy to know that you will find all the important and relevant information about such shortcuts here. All the big and small businesses and marketers have now turned towards the adaptation of email marketing for getting desired results and outcomes. It’s because Email Marketing is considered one of the shortest, most cost-effective, and best method of marketing.

In this article, we have enlisted advantages and disadvantage both so that you can get in-depth knowledge about the topic.

Advantages of Email Marketing

You don’t need to spend money.

Marketing plays a significant role in promoting a business or creating brand awareness. Among all means of marketing and advertising, email marketing is considered the best one because of its cost-effectiveness. You don’t need to spend a large amount on this project. Only a little knowledge of creating a good marketing email (design, content, graphics, and logo) along with an efficient team will help you to reach your set goal.

Helps to Boost your Business in the Shortest time period

One more advantage of the email market is that it takes very little time and can be sent to million users to grab their attention. Through this marketing technique you get your message through many people simultaneously.

Email Marketing is Traceable and can be Scaled

The email market tells you how many users are interested in your product or brand. You can get a better idea about the liking and disliking of the customers through their instant response. And can make possible changes and alterations according to the preferences of your customers.

Time Saving and way to Increase Traffic on site

Through email, which you sent to your interested customers on daily basis, contains the link which is used by customers to visit your site and come to know about your offers completely. Hence, email marketing is the best way to increase traffic on your site which definitely will help you to generate more revenue.

Disadvantages of Email Marketing

As all things have pros and cons, email marketing has disadvantages too.

Chances of landing into spam

If you would not focus on your email quality or not creating a clear content and sizable email than there are more chances that your email will go into spam. So, in this way you will not be able to get the advantage from this marketing technique.

Delivery and designing a big hurdle

For email marketing you must horn yourself with required skills otherwise you will not get expected or required result. For instance, you need to focus on the designing of your email while creating it. It’s because poor quality, irrelevant designing, poor info graphic and large size images will block your email to reach and deliver to the right people/ targeted audience.

The annoyance of non-interested customers

Dr. Ahmad Khokhar (PhD)

Director IT / R&D says sometimes, your potential customers would not like so many emails from you because they can annoy them. So, this thing will create disturbance in your customer list, who can unsubscribe you anytime.


Nowadays Email Marketing has given preference over other marketing strategies like pamphlets, advertisements, and print media, etc. because of its more effective results. Email marketing has its own shortcoming like all other advertising methods (as discussed above) but still, it is a much better and more preferable method than others.



afzal khan

Working since last 15 years in the field of SEO, Digital and Social Media Marketing